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Armour Up The more effort we put in, the richer our training and experiences become. Welcome to the #ArmourUp experience. An Invitation to Become Better The #ArmourUp initiative is a commitment of constant progress, representing a movement of like-minded everyday athletes who have chosen to embrace fitness and all that it bestows. By joining Team Armoured you have chosen to embrace hard work, dedication, and sweat that show your commitment. Representing a new army of renaissance athletes, the #ArmourUp experience will enable you to explore, challenge, and test what it means to be human.